“The chief business of the American people is business.” That’s Calvin Coolidge in 1925 and the quote came to mind right after Hallowe’en when the Christmas (we say ‘Christmas’) decorations began appearing in stores and Black Friday special offers started filling the inbox.
At about the same time, the Republican Party said the American people provided them with some sort of mandate by rejecting the President’s leadership and giving them a Congressional majority and a chance (again) to govern. We’ll wait to see which Republican Party shows up to govern when it comes to immigration reform, climate change, health care and the Islamic State. Or will it be abortion, gay marriage and the right to open carry?
People always say the economy is a primary concern when voting for candidates and issues but who really faults the President’s leadership in our recovery from the economic disaster he inherited upon taking office? The disgruntled are those who wanted to see real change in financial reform and the banks and brokerage houses punished; those folks remain embittered at the President. Democratic incumbents and candidates never rallied around the chant, “It’s the economy, stupid,” tacitly conceding that maybe we weren’t better off today than we were two years ago. We didn’t see the financial system reformed; we didn’t see tax reform. What we saw was employment and the stock market recovering, wages stagnant, the gap between rich and poor widen. But did people really want “real” change?
After all, this is a capitalist country and “The chief business of the American people is business.” It’s a relentless business: the bizarre coupling of “holiday” (holy day) with “retail” has become an established norm and hawked in the vocabulary of words like “special” and “savings” and “exclusive”-- nonsense, of course, like restaurants that serve “breakfast” all day. Hallowe’en is a big retail holiday; people don’t buy gifts for Thanksgiving, it only makes sense to begin the business of selling holiday gifts right after Hallowe’en.
The church bazaars and holiday craft sales gear up in November and I like those. I think the advertising efforts of the big box stores, Amazon and online spamming are distasteful. But that’s business, isn’t it? What feels so distastefully wrong when experiencing the barrage of every special retail holiday message year round is the lie that all of the American people can fully take part in the business of America. You still drink the Kool Aid that says everyone could become a millionaire? Sure, everyone can and will participate as consumers but more and more people are excluded from doing business as Americans because of their education, immigration status and race. That’s not the way it always was in this country; that’s the way it is now and that is the real sadness of the broken dream of failing to move towards “real change.”
Ring those retail holiday bells; they toll for thee.